Sunday, April 27, 2008

Just going with the FLOW

When FLOW 93.5 initially hit Toronto airwaves in 2001 as Canada's first urban music station (25 years overdue if you ask me), the on-air fare was mainly hip-hop and R&B -- neither of which, by the way, are musical genres, but we can save that for music marketing class 101.

However, seven years later, the station has found itself going in a different direction, choosing to opt for a Contemporary Hits Radio format, a format that boasts a more accessible playlist and broader reach of listeners.

How do urban music listeners, critics and journalists feel about the re-positoning of the station?
Read Ashante Infantry's story in the Toronto Star to hear both sides of the arguement.

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